Reasons why no one is reading your online content


The days of print have been swept away with digital content that is being launched every day. Most famous magazines are available in electronic or online format nowadays. It is a great way to market and with the right audience a great way to get your name out there. The challenge that most online content publishers deal with is getting enough traffic to their site. Famous magazines like Vogue won’t have difficulty to get readers as they have been around for years. If you are starting an online magazine you would need to get your name out there and get noticed so that your content is read by many.

If you are constantly refreshing your blog page to see if the numbers are up you know how frustrating it gets to wonder when you will get the necessary exposure that your business needs. Online marketing is incredibly effective but also forms part of an incredibly competitive market.  You need to put Ads on your site to make sure you are getting a steady flow of readers. Make sure that you take a look at ways to prevent ad blockers from filtering your ad so that you are advertising and reaping the reward from your advertising investment.

This article will give you advice on the actual content that you need to publish on your blog and how to keep your writers engaged in what you have to say. Your ultimate goal should be to get an online presence that is popular, informative and interactive. Here’s how.

“Life is like a box of chocolates, you never know which one you are going to get next.”  Forrest Gump knew exactly what he was talking about when he used this quote. The same rule applies to your readers. You have no control over who will be reading your blog. It is important to target the right market that will actually find your blog helpful. Here are a few ways which will help you to cherry pick your target audience.

  • First of all identify and define your target audience. It is important to know which type of person will be interested in your product or service and that you write content that will draw them in.
  • Click here to see why social media is a great tool to use for finding an audience that is suitable for your blog.
  • A great way to define your target audience is by taking a look at your current customers, profile them and get critical information like which line of business they are in and why they use your product or service.
  • Keep things relevant by writing content that is relevant to the product or service that you provide. It makes no sense to write an article about Christmas trees if you are selling bicycles online. Keep to the niche to attract your niche clients.

A very important point to remember is that you don’t have to be William Shakespeare to create content for your blog. If you are unable to hire professional writers and feel that you are capable to write sensible and engaging content try it. Keep an open mind and remember that you know your products and services best.